Town Discovery Beefs Up Mobile Version And Smartphone Apps As Study Shows Increased Mobile Usage Among Travelers
Occurring alongside the outcome of a study by travel industry research firm PhocusWright, City Discovery is setting an increased priority for their mobile presence touting convenience, ease-of-use, multiple language- and location support as the main benefits to customers. The study, also funded by the web sightseeing tours and activity retailer, with other industry members, states that 77% of active travelers use a portable gizmo when traveling. “People already use their phones to investigate activities and destinations, get directions, post photographs, comments and updates. It’s only a question of time, as purchasers become ok with their devices, before mobile booking catches up to online,” says Emmanuel Issaurat, president and creator of Town Discovery. . Half 55- to 64-year-olds say they are likely to research and purchase activities thru their cellphones.
There is reason for positivism since the PhocusWright study findings also lead with the revelation that tours and activities make up the bulk of the $26.8 bn. Travel activities sales in 2009, with potential expansion slated for online bookings of the “addressable” travel activities. Online bookings are conjectured at $4.08 billion or 20% of activities sales. Town Discovery, however is confident that expansion is inevitable as emerging technology and their expanding catalogue of products lure more customers to booking their travel activities ahead online . With more that five thousand tours and activites in over 400 destinations coupled with seven years experience and support in fifteen languages, City Discovery can offer tours and activities for the various profiles of active travelers. . The study outlines Active Travelers as those that has bought or took part in an activity, tour, event or attraction while traveling in the past year.
The present market is segmented into four main demographics with each indicating a marked preference for specific kinds of activities and particular purchasing the website young adventurers like adventure trips and sports. Familes are more likely to order attractions, museums and amusement parks. Boomers and pre-seniors in the meantime sometimes like personal tours / visits and wine-tastings. The adult / execs show the widest spread of preference and also higher propensity (along with the young adventurers) for utilizing the social media to analyze their trips. In the US, 1/3 of active travelers travel outside the country.
Unsurprisingly, Cultural activities and attractions are are particularly popular in Europe. Convenience and cost benefits are still the driver for sales, as evidence by the popularity of Town Discovery’s all-inclusive multi-day tours from from safaris in SA to lovely getways in Tuscany, from all Andalucia tours in Spain to 3-day hiking tours in Ilha Grande, Brazil. The report revealed that 41% of tour bookers took a multi-day tour. Multi-attraction passes are another cost-saver that travelers find useful. Regularly bundled together with reductions and presents, these allow traveler more adaptability than the multi-day tours where their itineraries are set by the tour operators. According to the study sixty five percent of active travelers consider multi-attraction pass products as very important when planning their trips.
The Web is the most typical booking methodology for ground transport, entertainment parks and air tours. Town Discovery and its sister company World Airport Transfer provide shared and non-public transfer options in more than four hundred ports, airports and train stations around the globe.